If you wish to deceive others - you must deceive yourself - rule of politics!!

http://www.lrb.co.uk/v35/n12/ross-mckibbin/what-makes-rupert-run Once Murdoch had made his politics clear it was in the interests of conservatives everywhere to prop him up. He was their agent and they used him as much as he used them. Mutual exploitation would have continued in Britain had not the phone-hacking scandal obliged his political allies to deny him the full ownership of BSkyB that he wanted and they wanted him to have. Even within the conservative ruling class, however, things have changed to Murdoch’s benefit. In the past, Tory political leaders knew they had to manage the conservative press. People like Rothermere and Beaverbrook were powerful and politically ambitious. They had specific political programmes which often conflicted with Tory policy, and more often than not they were seen off by a party leadership with enough self-confidence not to be bullied. Even Thatcher, who certainly thought she needed Murdoch, was fairly cool in her relations with him, as was John Major. Coolness, however, isn’t (or wasn’t) characteristic of the present leadership. The embarrassing, cloying relationship between David Cameron and Rebekah Brooks revealed by the Leveson Inquiry shows how far the tone has changed. Ingratiation, therefore, made sense to Blair and Brown, however demeaning it became.